Staging Your HomeIn pursuit of your happiness

Three things to remember:

  1. You don’t get a second chance to make a first impression.
  2. A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did.
  3. Most buyers make decisions about the property they see within the first 15 seconds of entering the home.


  • Location: Cannot be changed
  • Size: Difficult to change
  • Amenities: Can be changed
  • Condition: Can be changed

Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.” When a seller stages their home, one of two things happens:

  • The home becomes more valuable than other comparable properties in that price range.
  • The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.*
    *Based on the national best-seller SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller