The Value of Your PropertyIn pursuit of your happiness

Let’s begin with this direct statement:
I am not the one who decides how much your home is worth. The market does.

It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market:

Price
Pricing your home properly from the start is the deciding factor on how long it will take to sell it.

Location
Location is the single most important factor in determining the value of your property.

Condition
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. I’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

Competition
Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.

Timing
Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

How Buyers Find a Home
Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents. An excellent agent with a terrific Internet marketing program is your best path to a sale. The Profile of Home Buyers and Sellers study in 2009 by the National Association of Realtors® provided the real estate industry with great insights into how buyers found the home they purchased.

HIGHLIGHTS FROM THE STUDY

  • For more than one-third of home buyers, the first step in the home-buying process was looking online for properties.
  • Nine in ten home buyers and 94 used the Internet to search for homes.
  • Real estate agents were viewed as a very useful information source by 81 percent of buyers who used an agent while searching for a home.
  • The typical home buyer searched for 12 weeks and viewed 12 homes

HOME SEARCH STATISTICS

  • 90% of all buyers used the Internet during the home search process
  • 87% of all buyers used a real estate agent during the home search process
  • 59% of all buyers used yard signs during the home search process
  • 46% of all buyers used open houses during the home search process
  • 40% of all buyers used print newspaper advertisements during the home search process
  • 26% of all buyers used home books or magazines during the home search process
  • 18% of all buyers used home builders during the home search process
  • 8% of all buyers used television during the home search process
  • 6% of all buyers used billboards during the home search process
  • 4% of all buyers used a relocation company during the home search process